Online Bookmakers / Bookies

On this page you’ll find a list of all of the bookmakers that we recommended. We’ve personally tested each and every one of these and have written detailed reviews covering everything from the sites odds and promotions through to how easy it is to find a bet.

Every bookie listed on this page (and every bookie and casino listed on this site, for that matter) is licensed and regulated by the UK Gambling Commission. Most are also members of IBAS.

Note that the promotions shown below are for new customers only and you must be of 18 years or older to gamble.  Terms and conditions will apply so please make sure you read these before claiming any offer.

 BET365

50% up to £200

Bet365 go along with the philosophy bigger is better and this is no bad thing in bookmaking. Not only do Bet365 have one of the largest first deposit bonuses around they have more than enough markets for you to play with all that free cash. Famed particularly for covering more European leagues than any other bookie and being one of the best places for accumulator betting offers this makes Bet365 an awesome football bookmaker. Bet365 are one of the few betting sites to offer regular deposit reload bonuses to punters too.

Sign Up: – Matched first deposit from £15 to £200, rollover deposit and bonus 5x at 3/5 (1.6) to withdraw, use code FD200.

T&C’s Apply. New Customers Only. 18+.

TIPLIX

10% up to £100

The range of bets is very extensive at Tiplix. In addition to the classic sports betting there can also be found virtual betting options for various sporting events and also for the greyhound- and horse racings. Especially with these two options it is clear that the bookmaker has its roots in the UK. Overall, the customer can choose between about 15 sports. As already mentioned, the focus is clearly on soccer. Nevertheless, there are different sports on which customers can place their bets on. These include basketball, ice hockey or tennis. They can place their bets also on exotic sports such as rugby, baseball, soccer, futsal or aussie rules.

Sign Up: – Matched first deposit from £15 to £200, rollover deposit and bonus 5x at 3/5 (1.6) to withdraw, use code FD200.

T&C’s Apply. New Customers Only. 18+.

VULKANBET

20% up to £80

VulkanBet have an excellent sign-up bonus which is one of the best that I have come across so far. The sign-up bonus they currently offer applies to your first three deposits, that are applicable to 100%, 125% and 150% respectively. To become applicable for this sign-up offer you must deposit within 30 days of account creation, deposit a minimum of €10, place all of the deposit on a bet and if you win, enjoy the bonus that comes with it. The bonus is capped at a total of €1200, this includes all three deposits.

Sign Up: – Matched first deposit from £15 to £200, rollover deposit and bonus 5x at 3/5 (1.6) to withdraw, use code FD200.

T&C’s Apply. New Customers Only. 18+.

FAVBET

5% up to £40

The fact that Favbet are still alive and kicking out there more than 15 years of existence, means that they definitely do something right. Punters will find plenty of reasons for why the bookmaker has survived in the sharks infested waters, but those who enjoy casino games and poker won’t be disappointed either. At the time of writing, these guys have more than 250,000 customers all over the world, with most of them residing in Europa and Asia. Live betting has always been their strong suit and nowadays most of the events available in their offer are also compatible with wagering in real-time. The website is translated into multiple languages and the customer support is one of the best online, offering assistance in a dozen of European languages. Favbet is licensed in the island of Curaçao, making them a trustworthy partner for those who are overly concerned about the safety of their funds and the manner in which sensitive information is handled.

Sign Up: – Matched first deposit from £15 to £200, rollover deposit and bonus 5x at 3/5 (1.6) to withdraw, use code FD200.

T&C’s Apply. New Customers Only. 18+.

BET-AT-HOME

Bet-at-home welcome new customers with a £20 free bet bonus. This offer can be obtained when you open an new account with them and make your first deposit of min. £10! A £20 free bet will be credited to your account within 72 hours – that simple. New Customer Offer, T&C’s Apply, 18+. Please Gamble Responsibly. See details directly at Bet-at-home.

T&C’s Apply. New Customers Only. 18+.

BETVICTOR

10% up to £100

A huge value 400% offer worth £40 is available when joining the BetVictor site. You simply need to be a new customer and go through the swift registering process. During that you’ll  be asked whether you want to ‘opt in’ for the offer, you don’t have to accept immediately and the welcome offer is available for up to seven days after you sign up. Once you’ve made your first deposit (unless made via Neteller or Skrill), a £10 qualifying bet is required and this has to include at least one selection with odds of Evens or greater.  For this you will get three £10 sportsbook free bet tokens (one unrestricted, one for any in play bets and one for an accumulator with 5 or more picks), all of which are valid for one week with cash winnings.

Sign Up: – Matched first deposit from £15 to £200, rollover deposit and bonus 5x at 3/5 (1.6) to withdraw, use code FD200.

T&C’s Apply. New Customers Only. 18+.

MYBET

10% up to £80

New members will receive a 100% welcome bonus up to 100€, one of the best in the business. Moreover, Mybet offers some special matches with improved odds, making this way your betting experience even better. As for the sponsorships, Mybet acts as a premium partner of the German football side Fortuna Dusseldorf, is the main sponsor of the National Greek mini football team and has also been a sponsor to the second league German football teams, Eintracht Braunschweig and Greuther Furth.

Sign Up: – Matched first deposit from £15 to £200, rollover deposit and bonus 5x at 3/5 (1.6) to withdraw, use code FD200.

T&C’s Apply. New Customers Only. 18+.

JETBULL

10% up to £100

Jetbull offer a 50% welcome bonus up to the value of €75 for customers who are yet to place a bet in the sportsbook. SBO.net users in the UK are offered an exclusive 50% up to £100.  A minimum of €/£10 must be deposited and the bonus will be automatically credited to customers’ accounts. Like many firms nowadays, once a punter has accepted the bonus, then both the qualifying deposit amount and the granted bonus are held as bonus funds and cannot be withdrawn until bonus wagering requirements are met.

The total amount (deposit + bonus) generally must be wagered 15 times before the funds are realized to the customers’ real money balance. However, due to a higher incidence of bonus abuse, individuals from the following countries must turn over the bonus and deposit 20 times;

Sign Up: – Matched first deposit from £15 to £200, rollover deposit and bonus 5x at 3/5 (1.6) to withdraw, use code FD200.

T&C’s Apply. New Customers Only. 18+.

NETBET

10% up to £100

NetBet is owned and operated by NetBet Enterprises Limited. This is according to their website, which I point out because some reviews say they’re owned and operated by Mandaplay Limited and Cosmo Gaming Company Limited Casinos. They used to be known as Casino770. But in July 2013 they decided to rebrand. I’m not entirely sure of why, but I get the impression it was because of all the negative press they earned – namely in the Google search results. This made it difficult for them to turn things around.

Sign Up: – Matched first deposit from £15 to £200, rollover deposit and bonus 5x at 3/5 (1.6) to withdraw, use code FD200.

T&C’s Apply. New Customers Only. 18+.

How Do Betting Sites Operate Legally?

When online bookmaking became a thing there was, essentially, no specific law in place to deal with them in the UK. There were laws for bookmakers in general, of course, but the internet was a modern day Wild West to begin with, filled with unscrupulous and untrustworthy characters that were out to make a quick buck. As a consequence a decision was make to come up with some very specific laws and regulations that online bookmakers would have to follow if they wanted to offer their business to British customers.

This was done by passing two gambling acts that looked specifically at the world of internet gambling, the first of which was the Gambling Act of 2005. This act ensured that gambling that took place online was open, fair and honest. It added some rules to an otherwise ruleless world, like a sheriff riding into a new town and deciding that recklessness wasn’t for him. It didn’t clarify everything, though, and as the industry developed a decision was made to pass another act that would help to define certain aspects of the online gambling world.

The 2014 Gambling (Licensing and Advertising) Act clarified some of the previously vague things of the industry. The two acts together define how things work for online bookmakers and casinos in the modern era, including the fact that a bookie has to have a licence from the UK Gambling Commission if it hopes to entice UK-based punters to use its services. Licensed companies are then bound by law to ensure that your money is safe and, because it’s an independent organisation, governing parties can’t interfere. If a company doesn’t have a licence then they’re breaking the law and your money is at risk by betting with them.

How Do Online Bookmakers Make Money?

The crucial question that you might want to know is how, exactly, a bookmaker makes their money. The simple answer is that they fiddle the odds by building in margins. That’s not to suggest that they’re doing anything wrong, merely that they balance the odds of a market in a way that means they will always make a profit in the result of any given outcome.

Say you’re betting on flipping of a coin, as an example, the actual odds of it landing heads of tails are evens. It’s going to be one of them, so it’s a 50/50 outcome. Bookies, however, treat as thought it’s a 5/6 outcome when they set their odds, meaning that they get a margin whichever way you bet.  If they can guarantee an equal weighting of bets on all possible outcomes then they will always win.

That margin means that a bookie can ensure they are in profit as often as possible, regardless of the outcome. Say a bookmaker takes £100 worth of bets on a coin landing on heads and the same amount of money on it landing on tails. If he paid out at evens then he’d get £200 in and pay £200 back out again (on average), whichever way around the coin landed. By building in, say, a 5% margin the bookie takes in £200 of bets but only pays out £190 in winnings. He’s earned himself £10 profit and doesn’t need to worry about the results.

Obviously in this instance the result was binary, yet in sporting events there are normally several possible outcomes that the bookie has to consider. Still, it gives you an idea.

How Can Bookmakers Afford Sign Up Free Bets?

Building in margins is one thing, but how is that bookmakers can afford to give new customers free bets? After all, there’s no margin in giving people something for nothing!

The simple answer is that bookmakers normally earn a huge profit each year and therefore a few free bets won’t hurt them all that much. The longer answer is that free bets are used to entice new customers onto the site in the hope that that customer will continue betting with the bookie in the future. We already know that bookies have a margin built in to their odds, so it naturally follows that they will win in the long run the more that people bet with them.

Let’s put it another way: not everyone who places a bet with a bookmaker is as wise as you, coming to a site like this to find out about free bets and offers. We all know the odds are in the favor of the bookmaker, even when they’re giving you something for free.

This doesn’t mean however free bets and bonuses are not worth taking, the thing to remember is to only use these offers for bets you would have placed anyway, this is the best way to get the added value as a customer.

How Do Bookmakers Reward Loyalty?

In exchange for your loyal custom, most bookmakers will offer some sort of reward. This normally takes the form of something like a free bet every week as long as you’ve bet X amount, or perhaps the boosting of odds for certain events.

Some bookies also have rewards programs (such as ComeOn) that see you gain points for everything you do on their site, which you can then swap for presents or free bets or the like.

Bookies know if they look after you you’ll keep betting on them, so it’s in their interest to keep you sweet.  The lower overheads in operating a bookmaker online vs the real world also means offers are naturally more generous when you delve into virtual betting.

Responsible Gambling and Complaints

As well as promising to keep your money safe and to operate a transparent way of working, bookmakers also try to ensure that their customers gamble responsibly. This includes the ability to limit how much you can deposit into your account in a given period of time and also the choice to lock yourself out of your account.

If you feel that you’re losing control then make sure you do something about it whilst you still can. Only ever gamble with money that you can afford to lose and seek help if you think you might need it.  There is now a choice of independent sources of support and advice, Be Gamble Aware.

If you’re feeling aggrieved at the way that you’ve been treated by a bookmaker then your first port of call is with the company itself. Remember that no company nowadays is just one person sat behind a computer, it’s a multi conglomerate with people working all over the place. Bookies have a responsibility (dictated by their licence) to ensure that disputes are settled as quickly and as fairly as possible.

Sometimes, though, no amount of talking to the company directly will solve your problem. To be honest, this is unlikely to ever happen. If it does, however, it’s important to know there’s somewhere else you can turn. That somewhere is the Independent Betting Adjudication Service, or IBAS. They’ll do what they can to solve your problem. If it’s relevant to your complaint you might also want to turn to either the Advertising Standards Agency or the Gambling Commission, too.

Tax On Betting and Gambling Winnings

In simplistic terms you do not have to pay any tax on either the stakes that you place or any winnings you might receive.

Bookmakers, betting sites, online casinos, bingo sites and even lottery sites, on the other hand, have to pay tax at the point of consumption from wherever they are based on all UK profits (if they are a legal site of course).

In the past many companies based themselves in the likes of Malta or the Isle of Man in order to limit or avoid the amount of tax they have to pay.  This changed when the point of consumption tax was introduced, so whether your betting with a bookie based on London or Luxembourg they will still pay tax.  Saying that betting with a UK based bookie also means they are contributing to the local economy in ways that foreign based companies are not, through jibs, rents, etc.  If you are patriotically minded therefore seek out a British based bookie, Sky Bet are a good example.

In terms of tax the bookies aren’t stupid, though, so even if they do pay some tax they find ways to pass that onto the customer. This might be through an increase in the margins of their odds, for example, but whatever happens they’re unlikely to take on the full amount of tax themselves. There’s nothing you can do about it, but it’s always worth knowing and bearing in mind.  At least you know that whatever you win you can keep and not worry about further tax.

Should you have a large win it is worth informing the revenue service.  You can declare these as gambling winnings, there is no penalty and it ensures you are safe in the future if anyone wanted to investigate where the cash came from.

Why Trust Our Recommended Bookmakers?

We only recommend bookies that we’ve used ourselves on a regular basis and that are licensed to operate in the UK. If you bet with one of the bookmakers that’s on this page then we can’t guarantee that you’ll win your bets, but we can promise that your money will be as safe as possible.